Discover the fascinating story of how Japan saved and reinvented American fashion. From high-end denim to classic oxford button-downs, Japanese designers have transformed 'American traditional' (ametora) into a global phenomenon. This book by W. David Marx explores:

• The cultural exchange between Japanese and American fashion
• How Japanese brands like Uniqlo and Evisu perfected American style
• The lasting impact of Japanese fashion on modern wardrobes

Dive into this essential read for fashion enthusiasts and history buffs alike.

Perfect for fashion historians, style enthusiasts, and anyone curious about the intersection of culture and clothing. Explore the evolution of American fashion through the lens of Japanese innovation. This hardcover book is ideal for coffee table displays, personal libraries, or as a thoughtful gift for fashion-forward individuals. Dimensions: 6 x 9 inches, 320 pages.